Industrial-scale agile requires much more than just being able to scale agile. It also means taking a disciplined approach to ensuring that our IT investments are resulting in sustainable benefits for both the producing organization and its customers. This involves adopting a different approach to many aspects of agility. We need to look beyond small-scale agile, beyond independent competitive islands of agile excellence, beyond individual craftsmanship and heroic teams, and beyond the short-term, instant gratification that seems to be the focus of many well-intentioned but self-centered agile teams. It is this adoption of a more holistic approach that we call moving from craft to engineering. This paper is published at acm.org.